Core Values

Guardian Group’s core values are the guiding principles of the organisation’s culture that inform our interactions with every stakeholder of the organisation. The Group’s core values are aligned to our business aspirations; they represent the quality and character of our organization and reflect our leadership position in our industry.

Our core values are:


The customer is at the heart of everything we do, we are passionate about meeting and exceeding our customers’ needs and expectations.


A solid foundation of trust is necessary for an organisation to be effective, especially in today’s work environment. Our customers chose to trust us and our brand. As a company, we must live up to our promise. Trust is at the essence of the insurance promise and is rooted in everything we do. Guardian Group’s successful business relationships are built on trust.


We uphold uprightness and ethics in all our transactions and interactions. We value our reputation and conduct our business with integrity, adhering to moral and ethical principles.


Our focus on quality is in every aspect of our business, not just our products but also our services, our operations and our people. We are committed to providing service of the highest quality, which means that we continually strive to be the best in all that we do.